Inspired by a nostalgic moviegoing favorite, the bold, better-for-you Grape Freeze Bloom Pop arrives as the magic of Disney’s Hexed comes to theaters on November 25

AUSTIN, Texas, Nov. 12, 2026 /PRNewswire/ — Bloom Nutrition, one of the fastest-growing wellness essentials brands, today announces a new collaboration with Walt Disney Animation Studios’ upcoming feature film, Disney’s Hexed, to launch Bloom Pop Grape Freeze Pop. Available nationwide now, Grape Freeze captures the nostalgic taste of grape soda with a modern, frozen twist.

From the red carpet to the retail aisle, the collaboration brings together Disney’s signature storytelling and Bloom’s flavorful, accessible approach to wellness through co-branded events, retail displays, and special-edition gifting. Arriving exclusively in theaters November 25, 2026, Disney’s Hexed follows Billie Doe, an unconventional teenager who discovers that the qualities that make her different are actually her greatest magical powers — a message that reflects Bloom’s mission to help its community feel confident and embrace what makes them unique. Featuring a distinctive grape flavor and fizzy finish, Grape Freeze Bloom Pop channels the bewitching spirit of Disney’s Hexed through the brand’s first film collaboration, reimagining the nostalgic frozen treats that have long been part of the moviegoing experience.

“Bloom is all about showing up in fresh places and giving our community something to be excited about,” said Mari Llewellyn, Co-Founder of Bloom Nutrition. “Collaborations like this let us do exactly that — inviting our community into the world of Disney’s Hexed in a way that feels fun and unexpected. At the end of the day, Bloom Pop and movies are both about pure enjoyment, and this collaboration brings that to life perfectly.”

“Everyone has a memory tied to grape soda, a feeling we wanted to bring back with a modern edge,” said Greg LaVecchia, Co-Founder and CEO of Bloom Nutrition. “Collaborating with Disney’s Hexed elevates the launch into something retailers were immediately excited about. The in-store execution and display support we’ve received shows what happens when great flavor meets great storytelling.”

Formulated with flavor and functionality that Bloom Nutrition is known for, Bloom Pop Grape Freeze contains prebiotic fiber to support gut health, real fruit flavor and no artificial colors or dyes, remaining low in calories and added sugar. The launch expands Bloom’s growing beverage portfolio and reinforces the brand’s commitment to developing better-for-you products that do not compromise on taste.

Since its debut, Bloom Pop has brought a fresh perspective to the modern soda category by combining functional benefits with nostalgic, crowd-pleasing flavors. Flavors like Shirley Temple have sparked strong organic social buzz and resonated with Bloom’s community both online and on-shelf, establishing Bloom as the #1 shirley temple in modern soda. Grape Freeze builds on that momentum with a fresh take on a familiar favorite, brought to life through the spellbinding world of Disney’s Hexed.

Bloom Grape Freeze Pop is available now at major retailers nationwide, Amazon, and TikTok Shop. For more information, visit bloomnu.com and follow @bloomsupps on Instagram and @bloomnu on TikTok.

Disney’s Hexed arrives in theaters November 25, 2026. Watch the trailer for a first look at the film, and follow along as Bloom brings even more of this collaboration to life. Rated PG for action and some rude humor.

About Bloom Nutrition
Bloom Nutrition is on a mission to help everyone bloom into their best selves with high-quality health supplements reimagined with flavor and function. After hitting rock bottom mentally and physically, co-founder Mari Llewellyn turned to fitness, losing over 90 pounds and transforming her life with the help of her now-husband, Greg LaVecchia. She was inspired to help others do the same, and with that mindset, Bloom was born. Founded in 2019, Bloom is redefining the health & wellness space with easy-to-use supplements designed to give your body the nutrients it needs to bloom.

Bloom’s rapid growth includes successful product expansions, such as the Colostrum & Collagen Peptides, which sold out in four weeks, and Sparkling Energy Drinks, which grew to an 8-figure business in just six months. With 88% of its audience new to wellness, Bloom’s community-driven approach and accessible branding have resonated with a loyal Gen Z and millennial following. Bloom’s mission is to help everyone bloom into their best selves with high-quality, flavorful supplements that combine both function and fun. Bloom’s community-driven approach and accessible branding have garnered a loyal Gen Z and millennial following across the nation. For more information, please visit bloomnu.com.

About Disney’s Hexed from Walt Disney Animation Studios
In Walt Disney Animation Studios’ all-new magical coming-of-age saga, Disney’s Hexed, an impulsive and unconventional teenage girl named Billie (voiced by Hailee Steinfeld) discovers secret magical abilities which, once unleashed, hurtle her out of suburbia and into a spectacle-filled journey through a vast witch realm called Hexe. Forced to team up with her cautious mother, Alice (voiced by Rashida Jones), they uncover family mysteries that could change the world of witches forever. Walton Goggins voices Beef Roger Crummchuk, a reclusive, magical three-eyed cat who forges an uneasy alliance with Billie and Alice. Two-time Academy Award® winner Jodie Foster voices Queen Celeste, a sinister figure who will stop at nothing to maintain her power in perpetuity over Hexe. The voice cast also includes Henry Winkler, Dan Stevens, Tracey Ullman and Stephen Fry. Directed by Fawn Veerasunthorn and Jason Hand; co-directed by Josie Trinidad; produced by Roy Conli and Yvett Merino; and written by Walt Disney Animation Studios Chief Creative Officer Jared Bush and Dana Ledoux Miller, Disney’s Hexed opens exclusively in theaters November 25, 2026.

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