Brands including Kraft Mac & Cheese and Meiji Hello Panda™ are already putting product directly into the hands of sports families, with campaigns scaling to over 2 million samples through TeamSnap’s network

CHICAGO, Sept. 30, 2026 /PRNewswire/ — TeamSnap, the #1 youth sports management platform, today announced the launch of TeamSnap Sampling, a national product sampling offering powered by the TeamSnap Activation Network, giving brands an unprecedented way to put physical products directly into the hands of youth sports families. Brands are already putting TeamSnap’s sampling offering to work, reaching families through both targeted, local activations and national campaigns of more than 2 million samples.

Built across leagues, tournaments and now more than 40 partner sports facilities across North America, TeamSnap’s Activation Network reaches families at the exact moment they’re making everyday decisions about what to eat, pack, wash, wear, and restock. The expansion into major youth sports facilities, such as Spooky Nook and SCHEELS Sports Park at Legacy Point, marks a significant leap in scale, concentrating distribution across high-traffic youth sports destinations.

TeamSnap’s existing relationships across leagues, tournaments and facilities let brands introduce products in environments families already know and trust, rather than through generic, disconnected distribution. With more than 100 million people reached through TeamSnap’s sponsorship network, and 40 million through the facility network, brands can scale nationally while keeping every touchpoint feeling local and relevant.

Leading consumer brands have already used TeamSnap’s sampling offering to connect with sports families. Meiji Hello Panda ran a sampling campaign through youth sports leagues that drove a 64% lift in brand familiarity and a 22% increase in monthly purchases among participating league families. Kraft Mac & Cheese and Capri Sun have also partnered with TeamSnap’s sampling network to put their products in front of active sports families. 

“Sampling only works if it reaches the right family at the right moment,” said Nicole McCormack, SVP and GM of Brand Solutions at TeamSnap. “That’s what our network is built for. We’re not just handing out products; we’re putting them directly into the hands of engaged sports families in a setting they already trust, and giving brands the confidence and the data to know it actually happened.”

Brands can also pair sampling with TeamSnap’s broader suite of brand solutions to extend their presence across the youth sports ecosystem. To learn more about TeamSnap Sampling or participate, visit tmsnp.co/brands-sampling.

About TeamSnap

TeamSnap — the #1 sports management platform — has pioneered the future of youth sports technology for more than 15 years. Across more than 100 different sports and activities, TeamSnap has powered 19,000+ organizations and more than 30 million parents, players, and coaches, making it the largest and most engaged online community in youth sports. Through TeamSnap, brands have invested more than $20 million in youth sports sponsorships, fueling communities and giving more kids the chance to play.

For more information, visit the TeamSnap website and follow the company on LinkedIn, Instagram, Facebook, and YouTube.

Media Contact:
JConnelly for TeamSnap
teamsnap@jconnelly.com 

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SOURCE TeamSnap