Relevant DS Names Elizabeth De Paiva Director of Corporate Marketing, Leading Brand Strategy and Thought Leadership

Fortune 500 brand marketing leader expands her role at Relevant DS, bringing Silicon Valley expertise to the cinema and studio industries

MINNEAPOLIS, MN, UNITED STATES, October 14, 2026 /EINPresswire.com/ — Relevant DS, the women-owned SaaS digital signage platform built for the theatrical exhibition and cinema industry, today announced that Elizabeth De Paiva has been named Director of Corporate Marketing with responsibility for brand strategy and thought leadership. The appointment formalizes and expands a role De Paiva has already been driving at Relevant DS, where she leads brand strategy, marketing, and lead generation for the company.

In her new capacity, De Paiva will take on broader ownership of Relevant DS’s brand architecture, corporate narrative, and executive thought leadership platform, building the strategic scaffolding beneath a company that is redefining how movie studios and theater exhibitors reach audiences from the lobby to the marquee.

Since joining Relevant DS, De Paiva has established the company’s thought leadership platform, developed its executive communications strategy, and launched its PR and podcast outreach programs, positioning the company for expanded visibility among studio partners and theater exhibitors.

“Elizabeth is smart and extraordinary at sifting through the noise and delivering marketing approaches that work,“ said Lisa Edwards, CEO of Relevant DS. “She understands what’s relevant today, while always building with an eye to what’s relevant in the future. We’re working on exciting and sometimes intricate ventures, and Elizabeth takes them head-on, quickly cutting through the complexity and turning ideas into smart, actionable strategies.”

De Paiva is a Silicon Valley technology leader whose career spans some of the most influential names in enterprise and consumer technology, including Sun Microsystems, PayPal, SanDisk, and Cadence Design Systems. She has rebuilt global brand systems at scale, including a multimillion-dollar global brand relaunch at SanDisk, and managed brand integration and brand partnerships for Cadence Design Systems.

Her partner marketing work has placed her at the table with global technology giants and professional sports teams, including an NHL franchise and a Formula One racing team. Her brand campaigns and go-to-market programs were built to move revenue, not just awareness. Across her career, De Paiva has worked at the intersection of complex technology and human storytelling, translating what companies build into why audiences should care.

“The theatrical exhibition industry is at an inflection point. Studios and exhibitors are looking for new ways to connect with audiences before the lights go down, ” said Elizabeth De Paiva, Director of Corporate Marketing at Relevant DS. “Relevant DS is building the platform that makes that possible, and I’m excited to build the brand system and thought leadership voice that helps the industry see exactly what that’s worth.”

Connect with Elizabeth De Paiva on LinkedIn: linkedin.com/in/elizabethdepaiva

About Relevant DS
Relevant DS is a proudly women-owned SaaS digital signage company purpose-built for the theatrical exhibition industry, transforming the cinema lobby into a dynamic, connected marketing environment. Built to replace outdated legacy systems, Relevant DS combines sophisticated software, intelligent automation, programmatic integrations, and cross-platform customization to help exhibitors and studios engage audiences, influence purchasing decisions, strengthen brand loyalty, and unlock new revenue opportunities — all while reducing complexity, time, and operating costs.

Simple in execution. Sophisticated in capability. Built for what’s next. Relevant DS is redefining what digital signage can do.

Lisa Edwards
Relevant DS
+1 612-221-9788
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